

A Chicago based medical terminolgy company wanted to create a simplified web portal for medical billing coders that was based on their core product, which was previously a B2B product only. They chose a name that had connotations of "code searching" and was something that they could also trademark. They wanted an whimiscal character that would appeal to the common demographic of medical billers and coders. "Scouty" was created in vector format using Adobe Illustrator.
UI, web and print designer since 1997. 7 years of SEO/SEM experience. Experienced in both B2B and B2C business arenas. All the inter-active elements on this site are open source code and are detailed here. You can view a copy of my resumé here.
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